We all know that the most successful ideas come from providing the solution to a problem.
Heathers Problem? â€œI would dig in my big black hole of a beach bag in search for goggles, sunscreen, or a band-aid and eventually would just end up dumping everything out of the bag.”
Heather’s Solution? On a family trip to the Cayman Islands with friends, Heather voiced her frustration to a friend, wishing that someone would design a bag that made sense. Her friend looked at her and asked “Why don’t you design a bag?”
Heather didn’t just laugh it off, she picked up the phone and called China.
What? Yep, she got a design together and started prototyping bags! Fast forward to today and she now sells her bag, the LTD ( â€˜LTDâ€™ stands for â€œLivinâ€™ the Dreamâ€, which is a slightly sarcastic saying that Heather and her husband use to describe their busy lives managing careers, social calendars, two young boys and two rowdy dogs.) at local area boutiques and on the website BeachnBag.com!
Heather styled a waterproof and sturdy bag made of PVC with black and white trim. She included a number of large and small pockets, colorful wet bags for swimsuits, and even designed a removable clutch. Heather was kind enough to send me a bag last fall and I have used it for everything from soccer and ski gear to a carry-on bag during a recent trip. In fact, one of the airport security screeners commented on the bag and said he wished more people would travel with such a bag!
BanteringBlonde readers can order an LTD bag today and receive 20% off during BeachnBag Spring Break Special!
**I received a free LTD bag from BeachnBag. I was not required to provide any services in return for the product. The opinions printed here are mine based on my experience with the product.