The Blogher buzz is mounting, a deafening chatter on Twitter, Facebook, and throughout the blogosphere.
“What will you wear?”
“What parties will you go to?”
“Were you invited to Brand XYZ’s event?”
After all, Blogher is THE mack daddy party fest of the year, right?
Hmmmm…..
If you Google Blogher 2010 and sift through to see what bloggers are talking and writing about, you’ll find every guide to packing, dressing, and accessorizing you could wish for. Lists of all the parties have been published, official and unofficial parties abound.
Friends! Isn’t Blogher a blogging conference?
I’m a fun gal, I love a good party and I’m definitely looking forward to bustin’ out in NYC with some of my favorite bloggers. I don’t do a ton of brand blogging but I have a few things lined up… I can’t help shaking my head at all the fuss just a little bit, though.
Is anyone interested in what the sessions are? Who the speakers are? Don’t let yourselves be so distracted by the shiny that you miss out on the opportunity to meet and learn from some pretty successful folks. Content is king – if your blog and online presence sucks, all the parties and brand smoozin’ in the world will do you no good when the confetti settles.
So, take a few minutes to put the Spanx and killer shoes aside, set a few personal/professional goals, and plan how you want to spend your time. Look over the conference agenda and make a note of speakers you’d like to meet and the sessions you don’t want to miss.
……Oh, and just in case nobody else has said it, pleats are never, ever, EVER, a good idea.