I was going to redesign my logo and not tell anyone just to see if they’d notice, but then I remembered, I don’t actually have a logo! So it’s no big deal, right? If I want to shiny up a bit and toss the old boring design for a new boring design it shouldn’t matter…. right?
Tell that to The Gap, they redesigned their non-logo this week and quietly slapped it up on the ole’ website. No announcement. Just a “slam, bam, thank you ma’am” and that was that. Well, until hordes of people began spitting on the new design, 2010 Social Media Style.
People started leaving hate messages on Gap’s Facebook page, tweeting insults, and blogging their angry little hearts out. The designers, marketers, customers, and clowns all have something to say.
Guess what? So do I!
The fact is, I think The Gap is just trying to identify with the younger “chic geek” generation. Did you ever think of that? Has it occurred to you that you are no longer in the demographic? You know, the trendy hip gal/dude category? That’s right, folks, gravity hasn’t been kind and The Gap designers are ready to dump you on your big blue box.
Here is what I imagine The Gap is trying to tell you small blue box haters….
Ok, now listen up you 70’s 80’s 90’s babies, you need to just shut the F*** up and head down to the corner store for another dose of your medical marijuana.
Oh, what’s that? You still think it sucks? Well, guess what? You suck, you freaky old person.
You might want to ask yourself why you are still shopping here. Seriously! You’ve lived through two rounds of skinny jeans, the t-shirts are too tight for your aging belly fat, and we just really can’t be bothered with all of the complaining about the pleats. Pleats are back and you are old and too fat, so of course you look like shiz in them! OLD. old. OLD.
You are OLD and you are not our target demographic anymore, so quit tweeting and Facebooking and all that other shizbit you freaky old people do.
Ah Ha! It all makes sense now, doesn’t it?
You’re welcome. Now go Make Your Own Crap Logo…