Today I spent the afternoon digging around the internet researching everything and anything I can find about the release of Google’s Hummingbird, or rather the backdoor introduction nobody knew about a month or so ago. SEO feels like a constant juggle for me and the thought of figuring out another round of changes has had me in a bit of a tizzy. Everyone’s talking about it and the other day someone said to me, “Remember the days when you knew you were doing a good job with your site (or your client’s site) because you ranked high on the first page of Google Search for all the relevant keywords?”
Like a good child of the 80’s I answered with a quote from Raising Arizona “Ah, those were the Salad Days.”
What the heck is semantic search? In my search for information I read a number of articles and blog posts but none of them really did much to make me feel like I truly understood what semantic search really is or how Google is using it. Then I ran across this video recording of a Google Hangout Semantic Search and Google Hummingbird. (see video embedded below) There are some seriously smart people on this panel and I found it incredibly informative and helpful.
The search algorithm is always changing and it has never really stressed me out too much because I’m one of those people who has always bought into the whole “content is king” philosophy. From what I understand semantic search buys into it too. Trust and authority is earned with good content so I’m jazzed about semantic search because I think it’s going to be a good thing for my clients.
The “Salad Days” may be over but SEO with Hummingbird is not going to be as scary, in fact it may not mean much at all. Watch the video – I watched the whole thing!